Last Sunday, 24th March, three talented and brave street artists faced the freezing weather as they painted three colourful graffiti in Shoreditch, throughout the day.
The three beautiful and luminous graffiti were painted on huge billboards located in London Old Street in order to support the charity Calm, an association which aim is to prevent male suicide in the UK. In fact, taking a glance at last figures, data is scaring: an average of three young men end their lives every day in the UK, a percentage which is about 75% of all the suicides in the country.
Together with BMB and JCDecaux, Calm’s aim is to raise awareness of this problem by organizing a creative and artistic day with three graffiti painters. Three artists, who are Koze, 45rpm and Richt, are part of Soulful Creative, a Pr agency who supports the creativity of great street artists in London.
The Calm campaign, called ‘TOM. DICK. HARRY. Every day three young men end their lives. Help stop male suicide’, has been thought in order to stimulate people’s attention on this huge problem, as only one in 10 British are aware that suicide is the most likely cause of death of men under 35.
CALM (Campaign Against Living Miserably) was born as a pilot by the Depth of Health in 1997 in Manchester and transformed in a charity in 2006. Nowadays the association offers daily caring support with many services. The charity provides a phone line open from 5 pm to midnight every day and text service in order to be helpful and give persistent support.
Over the years Calm association has worked in collaboration with many talented artists in the field of music and art such as Dizzee Rascal, David Baddiel, Richard Herring and Stephan Merchant. The purpose is to support an important cause and deliver a strong message by powerful, fresh and unique creative ‘frenzy’.
For more information: http://www.thecalmzone.net